BrightonSEO and MeasureFest wrap up
Our highlight this month was going to BrightonSEO with the Eclipse team.
Between over 60 available keynotes, streeters, and interviews, we had the opportunity to experience people constantly on their toes and ready to have their minds blown with the changes in SEO and how they keep up with the constant changes in the space.
PJ interviewed Luke Admans, from Carnival UK, about how people management is a challenge when you mature in your career, and how technology seems easy in comparison to it. Here’s a sneak peek:
Marina interviewed Diana Walker, a former Post Office, about optimizing such a different product that has been around for 380 years, and learned how much Post Office has changed its offers from simply sending letters to offering Banking, Insurance, and turned itself into a full experience of the 21st century.
Thank you so much, Eclipse Group, for bringing us to BrightonSEO and inviting us as part of your team!
Sharing good content
We often share with each other content that inspired us over the last month. Now, we’ll start bringing them to the newsletter too.
Value Proposition Design
This is a classic book that doesn’t need an introduction, and it’s foundational knowledge for Experimentation and Product to understand the nuance and work it takes to develop a strong value proposition for our customers and teams. If you haven’t picked it up yet, it’s time to do it.
Marina’s highlight: the Customer Profile section, where you get to analyse what your prospective customer’s pains, gains, and jobs will be from your product, and how to properly assess what your customer needs to deliver the right features.
Gallup Assessment
Marina’s second recommendation is the Gallup assessment. She (finally) took it, and guess what, she’s a Learner and a Woo (or certified golden retriever, as she likes to say). Marina and John compared their top 5, and it’s an amazing view of how similar yet different they are: both are learners and futuristic in their own ways.
Here are their top 5 skills:
The Art of Spending Money, by Morgan Housel
John has been reading a lot thanks to the (many) flights. His latest read and recommendation is The Art of Spending Money, Housel’s newest book, coming from the back of Moneywise's interview with the author.
A 4-step framework for building delightful products, by Lenny Ratchitsky and Nesrine Changel
John connects the dots between Japanese hospitality and product delight as a differentiator in a world with infinite options for software and products.
Nesrine shares her framework for identifying and prioritizing features that meet users' functional and emotional needs, so users will love your product rather than find it helpful.
You can listen to it on any platform. Here’s Lenny’s post with all links.
Don’t miss
The Convert.com team invited us to partner and share more details of our Experimentation Christmas, where we’ll have the chance to read the biggest learnings of Convert’s partners in the last 12 months, participate in the Sprint 3 of the Speak Up to Uplevel, and more.
We will share more soon in our personal LinkedIn profiles and Convert’s page.
Up next
John will travel to Prague and London for Christmas parties with his people during his final few weeks in Europe in 2025.
Marina will go to London again and, hopefully, watch another Broadway concert because she can’t stop thinking about Hamilton.
