Katie always blows my mind with her keynotes in Behavioural Science. I try to pick her brain every time we meet to learn more, and this time I got her on camera.
She is a behavioural scientist who shares her extensive knowledge on how to apply these learnings in Experimentation and Product, giving our industry an extra level of scientific rigour.
This time, I was lucky to watch her keynote on Behavioural Science applied to Personalisation during Experimentation Elite and ask her questions.
The conversation followed the fine dining experience, as usual:
Simple entrée questions, learning about all the places Katie travelled in the prior weeks.
The main course on how Behavioural Science can support on experience that deals with the spreading of misinformation on the internet, and what topics are underrated in Experimentation and Product.
Classic rapid fire dessert, with recommendations that feel like fine wine.
Katie recommends
The classic book that everyone in Experimentation should read is Influence, by Robert Cialdini. We made a short review of this classic, and you can find it in our curation.
To experience fine personalization experiences, she recommends The Bear, the Emmy-winning TV show, available on streaming services.
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"This one is alarming...."
There is something for both eternal optimists & gritty realists in our Agency & Vendor Experimentation Ecosystem report.
To keep it simple: Convert ran almost 40 full-length interviews and collected inputs from 200+ experimentation agencies. We asked them how they grow and where the challenges & bottlenecks sit.
